Kumar Aman

Based in India • Available Worldwide

Kumar Aman

Menu

Based in India • Available Worldwide

Menu

Kumar Aman

Menu

Based in India • Available Worldwide

Menu

495+
Bright orange drawstring fabric bag tied at the top, printed with a bold black smiley face and the text “Smiley Co” above it against an orange background.

Details

Circular

Circular is a modern mental health brand built around clarity, ease, and empathy. The visual identity combines a soft gradient system with clean typography to reflect its calming, accessible approach. From the logo to campaign visuals, every detail is designed to simplify the complex.

Services

Packaging design

Logo design

Year

2024

Client

Circular Health

Close-up of a purple gradient background featuring a 3D pill-shaped gradient logo to the left of the word “Circular” in white sans-serif type.
Partial view of a black smartphone screen against a purple gradient backdrop, displaying the “Circular” app icon (rounded square with a purple-pink pill logo) next to the Mail app icon, with the time reading 9:41.
Isolated 3D-rendered pill-shaped gradient object floating on a purple-to-peach gradient background, representing the Circular logo.
Angled stack of white business cards with lavender-coloured edges leaning against a purple wall; the top card shows a small gradient pill logo and “Circular” in the top right, plus contact details at the bottom.

Testimonial

"Elliot helped us create a brand that genuinely feels safe, supportive, and clear, exactly what we wanted our users to experience."

Nia, Creative Director at Circular Health

Silver desktop monitor tilted against a solid lilac background, displaying the Circular website homepage with a purple gradient hero section, the tagline “Your mental health, simplified.” and call-to-action buttons.
Split-screen graphic: left side lilac, showing a dark pill icon with black “Circular” text; right side deep purple, showing a light lilac pill icon with light-coloured “Circular” text.
White ceramic mug floating against a lilac background, printed with a small purple-pink gradient pill logo and the word “Circular” in matching lilac type.

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